By Effective digital marketing campaigns depend heavily on conducting thorough keyword research. Without it, your website may struggle to rank in search engines, resulting in low traffic and fewer conversions. Fortunately, there are several powerful tools available that can help you conduct keyword research with ease. In this blog post, we will explore how to use three of the most popular keyword research tools: SEMrush, Moz, and Ahrefs.
SEMrush:
SEMrush is an all-in-one digital marketing SEO tool that offers a range of features, including keyword research, site audit, competitor analysis, and more.
Step 1: Enter your domain or a competitor’s domain in the search bar.
Step 2: Click on the “Organic Research” tab, then click on “Positions.”
Step 3: Scroll down to the “Top Organic Keywords” section, which displays the top keywords that the website is ranking for.
Step 4: Use the filters on the right side of the screen to refine your search. You can filter by keyword difficulty, search volume, and other metrics to find the most relevant keywords for your business.
Step 5: Once you’ve identified the keywords you want to target, you can use SEMrush’s Keyword Magic Tool to explore related keywords, search volume, keyword difficulty, and other metrics.
Moz:
Moz is another popular keyword research tool that offers a range of features, including site audit, link building, and keyword research.
Step 1: Enter your domain or a competitor’s domain in the search bar.
Step 2: Click on the “Keyword Explorer” tab, then enter a keyword or phrase related to your business.
Step 3: Moz will display a list of related keywords, along with search volume, keyword difficulty, and other metrics.
Step 4: Use the filters on the right side of the screen to refine your search. You can filter by keyword difficulty, search volume, and other metrics to find the most relevant keywords for your business.
Step 5: Once you’ve identified the keywords you want to target, you can use Moz’s Keyword Explorer to get more information on each keyword, including the search volume, keyword difficulty, and organic click-through rate.
Ahrefs:
Ahrefs is a powerful SEO tool that offers a range of features, including site audit, keyword research, and competitor analysis.
Step 1: Enter your domain or a competitor’s domain in the search bar.
Step 2: Click on the “Keywords Explorer” tab, then enter a keyword or phrase related to your business.
Step 3: Ahrefs will display a list of related keywords, along with search volume, keyword difficulty, and other metrics.
Step 4: Use the filters on the right side of the screen to refine your search. You can filter by keyword difficulty, search volume, and other metrics to find the most relevant keywords for your business.
Step 5: Once you’ve identified the keywords you want to target, you can use Ahrefs’ Keyword Difficulty Tool to see how difficult it is to rank for those keywords. It will definitely help you to prioritize, which keywords to target first.
SEMrush vs Moz vs Ahrefs: Which SEO Tool is Right for You?
Google Keyword Planner:
“Google Keyword Planner”, is a free keyword research tool and this tool is provided by Google.
Step 1: Sign in to your Google Ads account and click on “Tools & Settings” in the top right corner.
Step 2: Click on the “Keyword Planner” label, under the “Planning” section.
Step 3: Enter a keyword or phrase related to your business and click “Get Results”.
Step 4: Google Keyword Planner will display a list of related keywords, along with search volume, competition, and other metrics.
Step 5: Use the filters on the left side of the screen to refine your search. You can filter by location, language, and other metrics to find the most relevant keywords for your business.
Step 6: Once you’ve identified the keywords you want to target, you can use Google Keyword Planner to get more information on each keyword, including the estimated cost per click and the estimated search volume. This will help you determine which keywords are worth targeting in your PPC campaigns.
Additionally, you can use Google Keyword Planner to find new keyword ideas based on your website or landing page. Simply enter your website URL and Google Keyword Planner will generate a list of relevant keywords based on your content.
Our Perspective
keyword research is a crucial part of any successful SEO or PPC strategy. By understanding what keywords your target audience is searching for, you can optimize your website content and paid ads to attract more relevant traffic to your website. Whether you use a keyword research tool like SEMrush, Ahrefs, or Google Keyword Planner, make sure to take the time to research and analyze your keywords before implementing them in your campaigns.
